Sigma Kappa at Elon University's Facebook Performance after I took over management on July 15, 2014
Cycle 1: June 16 - July 14
Cycle 2: July 15 - August 12
Began Two Facebook Campaigns during this time
- Alumna Update where I would contact alumnae members from our chapter to give an update on what they've been doing since graduation. Began July 17th.
- Sisters Over the Summer where collegiate members from our chapter email me a blurb of what they've done and what their plans are this summer. Began August 1st.
Studied when Fans are online:
- During the week
- After dinner (7 - 10 p.m.)
Studied Post Types that were most successful.
This may be skewed because most of our posts contain photos but aren't labeled as a "Photo Post".
791 Likes (+17 in 2 weeks)
Organic Page Likes
Increased post reach by 2,344%
Post Reach in Cycle 2
Increased Engaged Users by 9,358% (Includes Post Clicks)
Cycle 1 Likes, Comments & Shares
Cycle 2 Likes, Comments & Shares